Beyond Glass Skin: Unpacking ‘Roro Jeongshik’, the Viral Korean Skincare Hack That’s a Cultural Phenomenon
Beyond Glass Skin: Unpacking ‘Roro Jeongshik’, the Viral Korean Skincare Hack That’s a Cultural Phenomenon In the West, a beauty trend might be launched by a celebrity or a multi-million dollar marketing campaign. In South Korea, it can be born from a single, anonymous tweet and spread like wildfire, complete with a creative, quirky […]